Foodservice Distributors
Fresh produce is one of the fastest growing and most profitable categories for today’s foodservice distributor. Whether you are a Broadline Distributor, or a Specialty Distributor, we have the training to help take your produce sales to the next level. Ronnie understands foodservice distributor sales exceptionally well and has literally trained thousands of distributor sales reps on the art of selling the fresh produce category. Ronnie’s has appropriate training programs for both the novice and highly experienced sales person. And his training covers the gambit from conventional head form/commodity products to the value-added category. Following is a sampling of Foodservice Distributor training programs, all of which can be highly customized to meet your unique needs:
- General fresh produce knowledge to increase confidence and effectiveness in selling the fresh produce category
- How to sell against the local jobbers who compete on 6-7 day a week delivery and cut rate pricing
- Menu analysis and opportunity selling of the fresh produce category
- How to sell and grow the value-added category
- How to sell your brand difference
- How to sell the increasing ethnic produce category
- Market sub-segment selling
- Consultive selling
- How to leverage your food safety systems and programs
- How to layout an operators cold box for reduced shrink and increased on-the-plate quality
(Click here to receive more detail or request a quote)