New Product Introductions
We frequently work with clients as they bring new products to market. This work typically involves an initial proof of concept review, market potential quantification, and progresses through to informal and formal meetings with trade buyers, and consumer focus groups – if desired? Our work in this area includes everything from new product concept review and “Sanity check” to direct assistance with customer calls and sales of the products in the targeted market place. We have tremendous experience in new product development and launch.
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